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Creating an intuitive online experience

26-Mar-2020
Commercial property marketing
Regardless of the situation, there will always be people searching for commercial property, to buy, rent or owner occupy. By using technology to our advantage, we’re able to adapt to the needs of commercial seekers by creating the most engaging, intuitive online experience possible.

Here’s how we’re marketing our properties to ensure our clients stand the best chance of success during these unique times.

We showcase what’s to love
At Realmark we call ‘advertising’ ‘showcasing what’s to love’. Too often, good property is undersold by uninspiring photography, lacklustre wording or videos that are more about the agent than the property. We suggest that emotively communicating ‘what’s to love’ about your property will simply engage more buyers. We work that little bit harder to capture ‘the perfect shot’ and focus that little bit more on creating ad copy that people actually want to read. Our job is to help your property break free from the wallpaper of competing advertising across a range of online marketing mediums.

Our properties are open 24/7
We live in a world where virtual reality is reality. So, why not use it to sell your property? Through 3D Virtual Tour technologies, prospective buyers or tenants will be touring your property from the comfort of their couch. Apart from being able to take themselves on an interactive virtual tour whenever and wherever they please, they’re able to view the floorplan layout through a ‘dollhouse’ view of your property, as well as determine whether their fitout and configuration is suitable for the space with state of the art, interactive measuring tools. Prospective buyers and tenants will have more access to your property than ever before.

We bring your property to life through video
Through video, we’re able to showcase your property’s best features in a more impactful way than if we were to use still images alone. Our professional videographers capture the hidden value of your property; the emotional triggers that cannot always be felt by scrolling through a photo reel. Of course, a professionally produced video is no good if it’s not being seen by prospective buyers. As video is proven to produce strong social media engagement, we will maximise our social media advertising efforts.

Engage the most buyers and tenants
We’re increasing our online advertising efforts at this time and advocate a marketing campaign that showcases your property across websites, social media, popular search portals and to our own exclusive database. This enables us to capture as many local and out of area buyers or tenants as possible, who are qualified and ready to go.

If you’re looking to come to market or lease your commercial space and are seeking a strategy that gives you the best chance of success, get in touch.
Commercial property marketing

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