A comprehensive marketing campaign across print and digital drove in excess of 25 high-quality enquiries, with a high-frequency push on socials and the team pounding the pavement in the area ahead of the Auction event resulting in an influx of calls in the final days.
Harrison Tyler of Realmark Commercial said, “The Auction process has proven to be successful in attracting multiple parties to compete. By passing the property at Auction, we were able to engage multiple buyers in the negotiation to secure a great outcome for the retail asset just hours after the event.
“Currently, strong investor interest in quality commercial assets is evident. Realmark’s execution of the Auction or Set Date Sale selling methods have proved extremely effective processes to ensure sellers take full advantage of this demand to ensure they don’t undersell,” he said.
Realmark Commercial’s award-winning marketing approach ensures each property achieves high awareness in the market. The campaign included multiple appearances in the West Australian with the publication attracting over 400,000 readers each weekday, digital native ad campaigns which yielded over 39,000 impressions, local area direct mail distribution and multiple database drives to Realmark’s active buyer list.
The successful sale was led by Retail Specialists Michael Richardson, Harrison Tyler and Fletcher Wolpers with Realmark Director, Wayne Chorley calling the Auction. Contact Realmark Commercial on 9328 0999 to ensure you’re not undersold in today’s market.